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Why Your Pre-Roll Packaging Matters for Branding

In the cannabis industry, everyone is trying to stand out…
a person holding a piece of paper

In the cannabis industry, everyone is trying to stand out from the competition. However, while high-quality products are a dime a dozen, where you really need to stand out is in your branding, even for smaller items like your joints. If you’re looking to make sure you leave your mark by offering a memorable experience, let’s dive into why packaging is so important for items like pre-rolls and how your dispensary can begin developing packaging that will boost your branding and marketing strategy.

Why is it so important that I choose the right materials for my packaging?


Pre-rolls are products that you can find at any dispensary, which means that you’re up against every other competitor when you’re trying to make yourself known for all of your products. Put simply, it’s important to focus on materials like joint tubes because they’re what will make the most impact on how your customers perceive your brand. For example, you should look for pre roll tubes that offer benefits, like durable materials to maintain the freshness of your joints, eco-friendly materials that help you adhere to the industry standard of reducing your carbon footprint, and child-resistant packaging that helps keep cannabis away from those who shouldn’t be getting their hands on your joints. When customers see how much care you put into your tubes and another pre-roll packaging, they will associate your brand with quality and encourage others to turn to you for your amazing products.

How can I get the most out of my branding efforts for items like blunt tubes?


Of course, having the right packaging is only half the battle. You also need to establish a brand that people can connect with and associate with the experience they’re looking for, regardless of the hemp products you plan on selling. Here are a few tips to help you make the most out of your branding efforts when you finally find the right plastic tubes for your business:

  • Make sure you include custom labels on everything: The goal of branding is to ensure that your customers know who they’ve bought their outstanding joints from. Make sure that you develop a memorable logo and include this design on every part of your product, from the cone to the plastic packaging. This logo will stay in the minds of your loyal customers as well as new customers who are interested in trying your renowned goods.
  • Pack every product with care: You can’t please everyone, but you can certainly try. A great way to ensure that your pre-roll brand efforts go noticed is to create a product that showcases your dedication to offering the world better products than the rest. For example, making the decision to use bud rather than marijuana shake (which has a reputation for offering lower quality pre-rolls) can make all the difference.
  • Get your brand out there: No matter how much care you put into your brand’s image and reputation, it won’t matter if no one knows who you are. Create promotion products that you can give out to prospective customers, get on social media, and spread the word. With hard work and dedication to your craft, you will get there!

Making yourself known in the cannabis space is a difficult feat, especially with all of the outstanding companies that are emerging as weed gains traction in becoming legal nationwide. However, that doesn’t mean that you can’t become one of these top brands. If you’ve been looking for ways to stand out for products like your pre-rolls, use the guide above to learn more about why the right packaging is so important in branding and how you can begin branding more consciously and effectively!